Event Concept:
Title: HEARTBREAKERS DO IT BETTER
Date: 02.14.25 (Valentine’s Day)
Venue: CLUB101
Genres: Hip-Hop, R&B, Pop
Tone: Edgy, bold, liberating. For the brokenhearted, the romantics, and the wild ones to reclaim the holiday.
Target Audience: 18–30yr old singles, anti-Valentine’s folks, heartbreak survivors, and party lovers
Event Description (Website / Flyer Text):
Who needs a Valentine when you’ve got the beat? Join us at CLUB101 for a night of heartbreak anthems, unapologetic moves, and neon-lit freedom. Whether you're newly single, long over it, or just down to rage — this is your night. Come as you are, leave with your heart full (or at least your camera roll).
Call-to-Action & Social Media Captions:
Socials Post: February 14th. We’re skipping the chocolate and going straight to the bassline. Let it all out on the dance floor. #HeartbreakersDoItBetter #Club101
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Free Cover Before 11PM, ticket links
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Posting a month in advance: IG, TikTok, etc.
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Follow @CLUB101 for lineup drops + giveaways
Use-Cases:
Motivational Campaign: For personal development, fitness, or creative journeys.
Event Branding: Could be used for workshops, mindfulness retreats, or design conferences.
Social Media Inspiration Post: Aesthetic enough for Instagram or Pinterest.
Segments/Bits:
Key Quote: "Fall in love with the process."
Vibes: Futuristic, clean, introspective.
Design Notes: Transparent hands suggest fragility, beauty, and transformation.
Supporting Phrases:
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“Trust yourself through & through.”
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“Make sure to catch your breath.”
Location & Date: Ottawa, 2025.
Event Concept:
Title: LOUDER
Date: 06.20.25
Venue: Club du Signe Noire (Toronto)
Genres: Techno, Dark Disco, Bass, Experimental, EDM
Tone: Raw, electric, underground. For the wild, the weird, the night dwellers who crave release.
Target Audience: 20–35-year-old ravers, experimental music heads, nightlife enthusiasts, and lovers of immersive, alternative parties
Event Description (Website / Flyer Text):
On June 20th, CLUB DU SIGNE NOIRE transforms into a pulsing underworld of sound, sweat, and strobe. LOUDER is a journey into the surreal: underground beats, thumping basslines, and the freedom to lose control. Whether you're a seasoned dancefloor soldier or a curious newcomer to the underground scene, this is your night to move like you mean it. Get lost, get loud.
Call-to-Action & Social Media Captions:
Socials Post: June 20th. Dive into something deeper. 🔥 Techno. Bass. Sweat. Let it take over at Club du Signe Noire. Limited capacity – RSVP now #LOUDER #GetLoudToronto #SigneNoireNights
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Free entry before 10:30PM
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Lineup drops + teasers coming soon
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Follow @signe.noire for previews & giveaways
Use-Cases:
Music Event Poster: For raves, DJ nights, electronic music festivals.
Brand Identity for Nightlife Culture: Especially underground or futuristic venues.
Merch/Streetwear Collateral: As back prints or art zines.
Segments/Bits:
Key Quote: "Beat breaks and the time blurs."
Vibes: Energetic, chaotic, surreal.
Design Notes: Melting metallic elements + smiley and rave culture stickers.
Supporting Phrases:
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“Bass isn’t just heard – it’s felt.”
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“Hardwired to move.”
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“Dance. Move. Sweat. Groove. Take up space.”
Event Date: 04.17.25